Ungawukhetha njani umboniso worhwebo lwangaphandle

Ukukhetha uMboniso wezoRhwebo ngaphandle kwelinye ilizwe yenye yezicwangciso ezibalulekileyo zamashishini ukwandisa ukuthengisa intembeko kwaye ufumane abathengi abatsha. Urhwebo oluyimpumelelo lonxibelelwano lubonisa ukuthatha inxaxheba kunokuzisa amathuba amakhulu eshishini, kodwa ukukhetha ngokungachanekanga kunokuchitha ixesha kunye nezixhobo. Oku kulandelayo sisikhokelo esineenkcukacha sokunceda iinkampani zikhethe owona mboniso ulungileyo worhwebo.

1. OKUFUNDILEYO KWIINGXAKI
Ngaphambi kokukhetha umboniso, kufuneka uqale ucacisa iinjongo eziphambili zokuthatha inxaxheba kulo mboniso. Oku kunceda ukukhetha imiboniso efezekisa iimfuno zakho phakathi kwemiboniso emininzi. Iinjongo eziqhelekileyo zokubonisa zibandakanya:

Ukukhuthaza i-Brand: Ukuphucula ulwazi lwe-brand kwaye ubonise umfanekiso wenkampani.

Uphuhliso lwabathengi: Fumana abathengi abatsha kwaye bandise iziteshi zentengiso.

UPhando lweMakethi: qonda imisebenzi yemakethi kunye nohlalutya ukhuphiswano.

AMAQELA: Fumana amaqabane anokubakho kunye nabathengisi.
2. Qonda imakethi ekujoliswe kuyo kunye neendlela zeshishini
Ukukhetha umboniso kufuna ukuqonda ngokupheleleyo kwemakethi ekujoliswe kuyo kunye neendawo zokushishina. Nanga amanyathelo ambalwa aphambili:

Intengiso yemakethi: Funda inkalo yoqoqosho, imikhwa yokusetyenziswa kunye nemvelaphi yenkcubeko yemakethi ekujoliswe kuyo ukuqinisekisa ukuba imakethi ekhoyo apho lo mboniso ihambelana khona neemveliso zenkampani.

Uhlalutyo lweshishini: Qonda iindlela zophuhliso lwamva nje, izinto ezizobuchwepheshe kunye neemfuno zentengiso zomzi mveliso, kwaye zikhetha imiboniso ebonisa kwangaphambili ishishini.
I-3. Imiboniso enokubakho
Imiboniso enokubakho kwimiboniso. Nazi iindlela eziqhelekileyo:

Imibutho yoShishino kunye namagumbi orhwebo: Imibutho emininzi yecandelo kunye nemibutho emininzi kunye namagumbi ommiselo bacebise ngemiboniso yorhwebo, njengeBhunga lase China ngokukhuthaza urhwebo lwamanye amazwe (i-CCPIT), njl.

Izalathisi Iindawo zemiboniso

Iingcebiso ezivela koontanga: Nxibelelana neenkampani okanye abathengi kwishishini elifanayo ukuze ufunde malunga nemiboniso yabo yokubonisa kunye neengcebiso.
4. Ukuvavanya umgangatho wokubonisa
Nje ukuba iMiboniso yoRhwebo yoRhwebo idwelisiwe, umgangatho wabo kufuneka uvavanywe. Iikhrayitheriya eziphambili zibandakanya:

Isikali sokubonisa: Isikali somboniso sibonisa impembelelo kunye nokugubungela lowo mboniso. Imiboniso emikhulu ihlala inababonisi ngakumbi kunye neendwendwe.

Umboniso kunye nolwakhiwo lwabaphulaphuli: Qinisa umboniso kunye nokwenziwa kwabaphulaphuli ukuqinisekisa ukuba iyahambelana nabathengi benkampani kunye nentengiso.

Idatha yembali: Jonga imbali yomboniso womboniso, njengenani leendwendwe, inani labafundi kunye nexabiso lentengiselwano, ukuvavanya izinga layo lokuphumelela.

Umququzeleli weMiboniso: Yenza uphando kwimvelaphi kunye nodumo loMququzeleli weMiboniso, kwaye ukhethe umboniso ocwangciswe ngumlungelelanisi onolawulo kunye namava.
5. Vavanya ukusebenzela iindleko
Ixabiso leMiboniso yinto ebalulekileyo ekufuneka iinkampani ekufuneka ziqwalaselwe. Iindleko ezithile zibandakanya iifizi zebooti, ​​iintlawulo zokwakha, iindleko zokuhamba kunye neendleko zoluntu, njl. Khetha owona mboniso usebenzayo kuhlahlo-lwabiwo mali. Nazi ezinye iindlela zokuhlalutywa kweendleko:

Uqikelelo lweendleko: Uqikelelo oluneenkcukacha lweendleko ezibonisa imiboniso ukuqinisekisa isabelo-mali esifanelekileyo kuhlahlo-lwabiwo mali.

Umyinge wegalelo: Hlalutya umyinge wezibonelelo ezilindelekileyo ekuthatheni umboniso kwiindleko zokufaka ukuqinisekisa ukuba ukuthatha inxaxheba kuzisa ishishini lokwenyani.

Izibonelelo zexesha elide: Asifanele sijonge kuphela kwizibonelelo zexesha elifutshane, kodwa siqwalasele ifuthe elide lomboniso wohlobo kunye nophuhliso lwabathengi abanokubakho.
I-6. Umboniso ixesha kunye nendawo
Ukukhetha ixesha nendawo efanelekileyo kukwayinto ephambili kwimpumelelo yomboniso wakho. Nazi ezinye zeengcaciso ekufuneka ziqwalaselwe:

Ixesha elifanelekileyo: Kuphephe ixesha lenkampani yenkampani kunye nezinye izinto eziphambili ukuqinisekisa ukuba kukho ixesha elaneleyo kunye nezixhobo ukuze ugxile kulungiso kunye nokuthatha inxaxheba.

Indawo yokuBonisa: Khetha isixeko okanye ingingqi enezithuthi ezilula kunye namandla amakhulu okuqinisekisa ukuba abathengi ekujoliswe kubo kunye namaqabane anokubakho anokutyelela ngokulula lo mboniso.
7. Umsebenzi wokulungiselela
Emva kokuqinisekisa ukuba nenxaxheba kumboniso, kufuneka ulungiselelo oluneenkcukacha, kubandakanya uyilo lwebhakhuni, ukulungiswa kwempahla, ukuveliswa kwezixhobo zentengiso, njl. Nazi ezinye iindlela:

Uyilo lweBholl: Yila umnquba ngokwemifanekiso yophawu kunye neempawu zemveliso ukuqaqambisa isiphumo sokubonisa.

Ukulungiswa: Khetha owona mveliso umele ubonakalise kwaye ulungiselele iisampulu ezaneleyo kunye nezixhobo zentengiso.

Izixhobo zentengiso: Ukudala izinto zentengiso ezifana neeposta, iiflaya kunye nezipho zokufaka ingqalelo yabaphulaphuli.